What is Media Capital?

Did you know your company or organization, even individuals trade in Media Capital. It’s not a well-known communications concept but it is real and JVA Group understands how important it can be to helping you succeed. Your media capital is simply the value of your public image. How your organization or how you are viewed by the public, your customers, constituents, clients, the news media, your competitors — all these factor into the value of your media capital.

Do you know how to invest in your media capital? Are you taking full advantage of what you’ve already invested? Or are you drawing on capital you don’t really have?

Let us help you determine how to take full advantage of your media capital and turn it into positive returns.

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